Coaching is at an all time high demand lately. With Real Estate fluctuating so much, Real Estate Professionals know that it takes more than just business cards and a license to make a lasting impression in Real Estate. Coaches can help you grow your Real Estate Business by being the new perspective you might be looking for. They can help you with your business plan, lead generation, and much more if you find the right one with the right experience.
In finding a GREAT Real Estate coach to grow your Real Estate Business, here are some questions that I recommend considering before signing anything:
Experience
It's impossible to be an overarching coach. In the same way that with Real Estate, you have to find a niche and some sort of specialty to brand yourself and make your Real Estate Business as attractive as possible to consumers, coaches can't possibly have the ability to coach people in all sorts of businesses, professions and backgrounds. How can a coach who has experience in spirituality and healthy living properly coach you with your Real Estate business plan, sales tactics, and lead generation? He/she can't. If you want a coach to grow your Real Estate Business, find a coach who has experience being a Real Estate Agent, or who specializes in coaching Real Estate Professionals.
Certification
Coaches seem to be all over the place, and most of them don't have any certification. Surprised? A lot of times, since there are nearly no colleges that offer degrees in coaching, people will just take on the title "Life Coach" because they want to give people advice. Find a coach who has been certified by a coaching federation or school because certifications do exist for coaches. They need to know the tools to make you reach your goals, and if they have no training, education, or materials to grow your Real Estate business, you'll find yourself at point A again after spending hundreds or thousands of dollars.
Comfort
Just because a coach worked for a friend or business associate doesn't mean the same coach will work for you. If a coach that you're interested in isn't offering a free sample session, be wary of what they might be trying to get you contracted for. Your relationship with your coach is just as important as your relationship with an assistant. It has to be comfortable and open for either of you to get anything out if it. Make sure that you sample your coach before signing on with him/her.
Present
Is your coach lost in yesterday? As a Real Estate Agent in today's changing market, you have to be educated and up-to-date with technology, current trends, and everything changing in Real Estate today. If your coach isn't current, then you might find your Real Estate sales going down the drain. In order to grow your Real Estate business, marketing, advertising and branding are of the utmost importance. These are all contingent upon what's attractive to home buyers today and are always changing. Make sure your coach is keeping up with the Joneses so you don't get lost in old business.
Multiplicity
Using multiple methods of coaching is also important for your Real Estate coach. Your coach can't just coach you on your business goals, just as he/she can't just coach you on your sales. You have to have a well-rounded coach who touches on every aspect of your business and everything that might affect it.
Sincerely,
Cheri Alguire
